Technology Is Altering The Way Real Estate Works

It’s no surprise that technology affects nearly every area of our lives and the business of real estate is no exception. Real estate has had somewhat of a different technology adoption path compared to other industries.

For long, property buyers have been roaming the streets, killing their weekends to find their dream property. But since the e-commerce industry ventured into real estate, real estate firms now have more power to better cater to their customers. As we can see, now more than 90% of people use the internet before buying a home. Real estate brokers have embraced online marketing with images of properties and virtual tours in order to lure their potential customers. Today, online real estate offers more than just thousands of property choices. From searching properties, applying various filters, these real estate portals are heading towards becoming a one-stop destination for all property needs.

The trend of online realty marketplace and sales is looking-up as the accessibility of information related to properties, projects, location, market trends, as well as unbiased options on websites and apps are winning the confidence of potential buyers, with technology taking the center stage.

Real estate involves many details including the exchange of information between multiple parties and requires accurate information to build confidence in customers throughout the sales process. Sadly, the current real estate process still involves manual processes – paper and excel files being exchanged – which is not efficient when there are hundreds of thousands and even millions of dollars at stake for a real estate transaction.

Understanding the growing need of an informative online real estate portal that provides unbiased and customer centric services Sailfin Technologies brings you Real Estate Manager (REM). REM, a SaaS-based product addresses issues in the customer’s property hunt journey, and further enhances the property buying experience. The product also offers many advantages for real estate aggregators including:

• Contact and Account management
• 3600 view of Properties and Accounts
• Omni-channel support for Customer Inquiries
• Seamless integration with existing systems
• Lead Scoring and Grading
• Automatic Reminders/ Follow-ups on Pending Tasks
• Real-time visibility into Commissions and Invoice Payments
• Strong Analytics
• Support for Mobile

Sailfin’s Real Estate Manager is an end-to-end Real Estate CRM software built on Salesforce, the #1 CRM platform in the world. With REM, real estate aggregators can focus on their clients, enquiries, commission instead of worrying about software, server and systems.

Sailfin is recognized as a Top 20 Salesforce Solution Providers in 2019 and has a diverse team of discovery, architect and development professionals who provide solutions to fix broken or outdated processes. The team is easily approachable, readily available, and understands the foundational need to safeguard your high-stakes real estate transactions – but more so, your future company reputation.

Contact the team at (408) 475-7752 or info@sftpl.com to learn more about how they can help you.